This month marks the first anniversary of our partnership with Portsmouth Hospitals University NHS Trust and Isle of Wight NHS Trust, bringing advertising opportunities to two of the South Coast’s busiest and most significant healthcare environments.
Over the past year, advertisers have engaged with thousands of patients, visitors and healthcare professionals through high-impact hospital advertising formats, including posters, leaflets, digital screens and lift wraps, while generating valuable revenue that is reinvested directly into the Trust’s two NHS sites.
Queen Alexandra Hospital, Portsmouth
Queen Alexandra Hospital in Portsmouth is one of the largest hospitals on the South Coast. It serves a local catchment of 675,000 people across Portsmouth and South East Hampshire, while providing specialist services to more than two million people across the wider region.
For advertisers, this means access to a highly diverse audience that extends well beyond the local population.
A city that welcomes millions
Portsmouth is one of the UK’s most vibrant coastal destinations, attracting around 12 million visitors each year – almost 18 times the size of the hospital’s resident catchment.
As the UK’s only island city, Portsmouth combines its rich heritage with modern attractions, and it has a major ferry port that connects travellers to Brittany, France, as well as the Isle of Wight. Visitors can explore the iconic 170-metre-tall Spinnaker Tower overlooking the Solent and discover centuries of naval history at the Historic Dockyard, home to HMS Victory, HMS Warrior and the Mary Rose ships.
The popular waterfront destination Gunwharf Quays attracts shoppers and leisure visitors throughout the year, while the University of Portsmouth contributes a thriving student population of approximately 29,000.
Major events such as Victorious Festival and the Portsmouth International Kite Festival attract thousands of additional visitors throughout the year.
A naval city
Portsmouth’s Naval Base is the Royal Navy’s primary operational hub and has been an integral part of the city since 1194, hosting approximately two-thirds of the Royal Navy’s surface fleet.
The UK’s largest Ministry of Defence Hospital Unit is fully integrated into the Queen Alexandra Hospital, providing specialist care for current and former members of the armed forces and their families, while training military clinicians.
St Mary’s Hospital, Newport, the Isle of Wight
The Isle of Wight NHS Trust provides acute hospital, ambulance, community and mental health services for the island’s population of around 140,000, with St Mary’s Hospital in Newport serving as its central healthcare centre.
Despite its relatively modest resident population, the island experiences a significant seasonal influx of visitors.
A population uplift
Every year, more than two million tourists visit the Isle of Wight – around 14 times the size of its permanent population. Visitors are drawn to the island’s spectacular coastline, the iconic Needles natural heritage site, award-winning beaches and historic attractions including Osborne House, the former royal residence of Queen Victoria and Prince Albert.
Major events, including the Isle of Wight Festival and the world-famous Cowes Week sailing regatta, bring thousands of additional visitors to the island. This influx increases demand on local healthcare services and boosts footfall at St Mary’s Hospital during peak periods.
For nearly 40 years, the internationally renowned UK Sailing Academy in Cowes has delivered professional maritime training and foundation degrees to around 10,000 students annually.
Why hospital media
Pulse offers a range of advertising formats in these locations, including posters, leaflets, digital screens and lift wraps, enabling organisations and brands to reach audiences at multiple touchpoints throughout the hospital. Campaigns can be placed in general areas or targeted waiting areas in specific departments, helping brands engage with residents, families, healthcare professionals, students, tourists and seasonal visitors.
With Portsmouth and the Isle of Wight welcoming millions of visitors every year alongside their resident populations, these locations offer advertisers exceptional reach across both permanent and transient audiences.
Advertising that gives back
Advertising within Portsmouth Hospitals University NHS Trust and Isle of Wight NHS Trust delivers value beyond audience reach. Revenue generated from every campaign is given back to the Trusts, helping fund initiatives that enhance patient care and improve the healthcare environment.
With access to residents, healthcare professionals, students and millions of annual visitors, Pulse offers advertisers a unique opportunity to reach engaged audiences while supporting local NHS services in some of the South Coast’s busiest public spaces.
Find out more
To explore advertising in this region, our team can help you plan your next campaign. Get in touch with us by phone 020 7305 5859 or email info@pulseoutdoor.co.uk.
