As we head into spring, we’re excited to share some big news – the launch of our new partnership with Manchester University NHS Foundation Trust (MFT).
MFT is one of the largest NHS Trusts in England, with 10 hospitals and two community services in Manchester and Trafford. With more than 30,000 staff, MFT hosts the largest number of specialist services in the country, which have regional, national and international reputations. It is a major research organisation with a large number of world and UK ‘firsts’, and its Oxford Road Campus is the largest academic health science campus in Europe.
This partnership represents a major expansion of Pulse’s coverage.
Marion Cronin, Managing Director, Pulse Outdoor Media, said: “This partnership with Manchester University NHS Foundation Trust marks an exciting step forward for Pulse. Poster and digital screen installations will soon be underway, and we’re excited to bring new advertising opportunities to the region, while generating valuable NHS revenue that will benefit the wider community. It’s an exciting start to 2026!”
Kimberley Salmon-Jamieson, MFT’s Interim Deputy Trust Chief Executive and Chief Nursing Officer, said: “Welcoming Pulse to our hospitals gives us a new channel to share information and details of offers and products that millions of patients and their friends and families can benefit from. The partnership will also enable us to generate income to further improve the service we offer to our diverse communities across Greater Manchester and beyond.”
The UK’s latest integrated NHS Trust
Manchester University NHS Foundation Trust runs a network of 10 hospitals which serve a local population of around 750,000 people and provide specialist care to a wider population of more than 7 million people across the North West.
MFT employs more than 30,000 staff, with thousands of additional affiliates, including Resident Doctors and medical/ nursing/ AHP students.
It plays a critical role in delivering both everyday healthcare and world-leading specialist services and research across Greater Manchester and beyond.
In 2024/25, its services provided:
- 2 million outpatient appointments
- 415,000 inpatient episodes
- 500,000 A&E attendances.
New advertising opportunities across the Trust
Pulse is now offering advertisers a full range of formats, including lift wraps, large and small format posters, digital screens and leaflets within the following locations:
Manchester Royal Infirmary
A major acute teaching hospital providing a wide range of general and specialist services regionally and nationally.
Royal Manchester Children’s Hospital
The largest and busiest children’s hospital in the UK, offering specialist paediatric care.
Saint Mary’s Hospital
A leading centre for women’s health, maternity, and neonatal care, with staff in the maternity units in Saint Mary’s Hospital, Wythenshawe Hospital and North Manchester General Hospital delivering a total of 17,000 babies per year, the largest number in the UK. The teams also support more than 100,000 outpatient and antenatal appointments annually.
Manchester Royal Eye Hospital
A national world-class centre for ophthalmology and eye research.
University Dental Hospital of Manchester
One of the major teaching hospitals in the UK and a specialist centre for dental care and research.
North Manchester General Hospital
The large district general hospital delivers acute and community healthcare services, and an ambitious regeneration programme has been approved by the Government to rebuild the existing site.
Trafford General Hospital
Proudly known as the birthplace of the NHS after Aneurin Bevan officially launched the service from the hospital on 5 July, 1948. Today, the hospital provides a range of services, including hosting the Trafford Elective Surgical Hub, which takes patients from across Greater Manchester.
Wythenshawe Hospital
Renowned for specialist cardiac, respiratory, transplant, burns and plastics, cancer, and breast care services – home of the new National Breast Imaging Academy.
Withington Community Hospital
The community hub provides specialist care to patients requiring diagnostic treatment, day surgery and community services. A new on-site Community Diagnostic Centre will open in summer 2026.
Altrincham Hospital
A local hospital offering general and specialist outpatient and diagnostic services to both adults and children.
Looking ahead
The team at Pulse is looking forward to working alongside MFT to deliver advertising that makes a genuine difference in supporting communities, informing patients, and creating revenue for the NHS.
Find out more
To find out more about advertising within hospitals, speak to our team by phone 020 7305 5859 or email info@pulseoutdoor.co.uk to request a media pack.
