Pulse offers clients both the flexibility to target large numbers of people from right across the community AND to target just their chosen demographic. In this case, the team who behind the Peanut app chose to do the latter, and we delivered them a campaign that focused solely on women.
The Peanut app encourages women to connect with others at their life stage and provides a safe space to meet, listen, share information and valuable advice. There are groups for everyone, with a particular focus on fertility, pregnancy, motherhood and menopause.
The campaign ran in key female clinics, including gynaecology, antenatal/maternity and breast screening, and included panels within washrooms. Some campaigns require a degree of sensitivity, and for those feeling vulnerable, being able to absorb information in private is welcome. Our washroom hospital advertising estate is ideal when this is the case.
If you would like to find out more about hospital washroom advertising, please get in touch via info@pulseoutdoor.com or by calling 020 7305 5859.
