Opera Beds is working with Pulse Outdoor Media to bring a targeted OOH advertising campaign designed to reach people at a moment when comfort, recovery, and practical support matter most. By choosing the hospital environment, Opera Beds can connect directly with a captive audience who are actively seeking solutions to aid recovery, both for themselves and for loved ones.
Reaching the right audience in the right place
To promote their industry-leading adjustable beds and the opening of their new Buckinghamshire showroom located in High Wycombe, Opera Beds’ impactful local advertising campaign is live across 10 local hospitals with:
+ A1 posters in high-footfall areas.
+ Leaflet takeaways with product information and easy contact options.
+ Digital screens placed in prime areas.
This multi-format presence ensures repeated visibility throughout the hospital journey at various touchpoints, maximising brand recall and message resonance.
Messaging that resonates
Hospital visitors, outpatients, carers, and NHS staff are often thinking about comfort and recovery. Opera Beds’ messaging taps into these needs with clear, benefit-led statements, including: “Recover comfortably at home” and “Rest comfortably to support digestion”. These relatable, solution-focused messages highlight the advantages of adjustable beds for those recovering from surgery, injury, or ongoing health challenges. The leaflets extend this conversation further, giving people a practical takeaway.
Why the hospital environment works
Using hospital advertising as part of their OOH strategy places Opera Beds directly in front of people who are thinking about health, comfort, mobility, and long-term wellbeing. This environment fosters higher engagement because visitors are often seeking solutions to improve recovery at home, and carers and family members want to make life easier for loved ones.
By choosing Pulse Outdoor Media, Opera Beds has maximised the effectiveness of its OOH advertising campaign with placements that guarantee visibility, credibility, and relevance. The combination of static, digital, and takeaway formats ensures the message is seen and remembered.
Get in touch
Can we help you reach people in this unique setting? Contact our team by phone 020 7305 5859 or email info@pulseoutdoor.com.
