As we move into a new season, people are looking for inspiration, new experiences and exciting things to look forward to. From booking a winter escape or planning a summer holiday to discovering a family day out, visiting a local attraction or enjoying a theatre trip, now is a key time for leisure, travel and entertainment brands to get noticed.
And where better to reach an engaged, diverse audience than within a hospital?
Hospitals are about much more than appointments and treatment. They are busy community environments, welcoming thousands of patients, visitors, carers and NHS professionals every day.
In fact, winter is one of the busiest periods for NHS hospitals. During winter 2025/26, England’s A&E departments recorded more than 9.1 million attendances between November and February – the highest winter total on record. This highlights the continued demand and activity within hospital environments throughout the colder months.
Pulse works with leisure and travel organisations wanting to connect with people as they spend time in hospital settings, while providing inspiration for days out, winter breaks and holidays to look forward to. This is therefore a fantastic opportunity to put your event, experience or latest offer in front of people who are thinking about how to spend their free time, researching their next trip or planning something special to look forward to.
Reach audiences with time to plan
Hospitals bring together a wide range of audiences, each with different interests, needs and reasons to seek out something enjoyable. Advertising with Pulse gets your message seen as people move around the hospital, often facing long periods waiting for appointments.
Your advertising will reach:
+ NHS professionals looking to make the most of their well-deserved time off, whether planning a short break or a family holiday.
+ Grandparents and families searching for exciting activities, attractions and experiences to enjoy together.
+ Patients and visitors looking for inspiration, new places to explore and something positive to look forward to.
+ Carers and companions interested in local attractions, entertainment, family activities and opportunities to get away.
Whether someone is looking for inspiration for an outing, booking a winter getaway or starting to plan their summer holiday, your campaign can help. It’s an opportunity to connect with people at different stages of life, all within a familiar and trusted community setting.
Hospitals never switch off, and neither does your campaign
Unlike many other advertising environments, hospitals remain busy day and night, seven days a week. This means your message will be seen throughout the week, reaching different audiences at different times of the day.
From early morning appointments and daytime visitors to evening hospital staff and overnight activity, hospital advertising offers continued exposure in a place where people spend time waiting.
Make an impact through our formats
Whether you’re promoting a winter escape, summer holiday, national attraction, local leisure destination, theatre production or upcoming entertainment experience, we have opportunities throughout our NHS network to help bring your campaign to life.
+ Digital screens: Eye-catching, dynamic advertising designed to capture attention in busy hospital areas.
+ Posters: A highly visible way to showcase your latest offers, destinations, events and experiences.
+ Leaflets: A useful take-away that visitors can pick up, keep and share with family and friends.
+ Lift wraps: Make a statement with large-format advertising that transforms an everyday hospital space into a memorable brand experience.
From a targeted local campaign to a wider national advertising strategy, we can help you reach the right communities in the right places.
Ready to put your brand in the spotlight?
Get in touch to discover our hospital advertising opportunities and find out how we can help your campaign reach more people by phone 020 7305 5859 or email info@pulseoutdoor.com.
