Today – November 17th – is World Prematurity Day, a global movement to raise awareness of the impact a premature birth can have on families – and the practical difficulties it can present. It also sees the launch of a fantastic new lift wrap campaign across our hospitals.

For 20 years, Pampers have worked with neonatal nurses to design the tiniest nappies – Pampers Preemies – for premature babies, which they donate and supply free of charge to hospitals across the UK.

The Pulse team is delighted to be able to help Pampers remind parents that they can pick up these special nappies – for free – at Asda Pharmacies. This campaign – the first time Pampers have used lift wraps – targets hospital neonatal units. It is bold and bright and unmissable – and has been really warmly welcomed by our hospital partners.

You can find out more about Pampers’ support for premature babies here.

If you would like to know more about advertising on lift wraps within NHS hospitals – digital or static – please get in touch via or by calling 020 7305 5859.


Published On: November 17th, 2022Categories: NewsBy