Campaign Spotlight: UK Government  

A new government campaign – Start for Life’s ‘if they could tell you’ – aims to support parents in nurturing a bond with their baby. The first two years are incredibly key for a baby’s healthy development and the eye-catching posters, seen in hospitals across England, promote the importance of building strong connections during this period of early life. A1 and large format posters featuring ‘fancy some peekaboo’ and ‘let’s get cuddly’ artwork, have been strategically placed in areas of the hospitals with high new and expectant parent footfall.

Louise Head, Marketing Manager, Pulse Outdoor Media comments:

This campaign, and the adorable babies, has sparked joy and connection throughout the hospitals, resonating with NHS staff and parents alike. The positioning of the posters within specific clinical areas means we can reach a targeted audience with this important message for new parents.

More information about this campaign, including resources, tips and learning materials, can be found at the Start for Life Hub >> Bonding with your baby – Start for Life

Can we help you achieve your advertising campaign goals?

If you would like to know more about advertising within NHS hospitals, please get in touch with our advertising specialists by email on or by calling 020 7305 5859. Alternatively, contact our team.

Keep in touch

Would you like to receive our news, tips, inspiration and opportunities? Sign up to our newsletter here.

Published On: April 16th, 2024Categories: NewsTags: , , , By