When families begin thinking about care for a loved one, understanding what support is available can be one of the biggest challenges. Whether they are considering residential care, nursing care, respite care or specialist support, people need to know what options exist, particularly within their local community.
Pulse works with organisations across the UK to place advertising within hospitals, an environment centred around health, wellbeing and care. From posters, leaflets and lift wraps to digital screens, our placements give care homes and care organisations an opportunity to build awareness among families, patients, carers and NHS professionals, helping people discover local services when they may be starting to consider their options.
A natural environment for care conversations
Hospitals are places where conversations about health, wellbeing and future care naturally take place. Our research shows that 82% of people are receptive to messages around their health and wellbeing when in a hospital or health setting, compared with other locations.
For some families, a hospital visit can be the point at which they begin thinking about additional support for a parent, partner, relative or loved one. Others may already be researching their next stage of care. This makes the hospital environment particularly relevant for care providers looking to build awareness.
Helping people discover what’s available locally
Awareness is often the first step and people may know that they need support without knowing which services are available in their area.
Hospital advertising can put care providers in front of these audiences before they begin actively searching, giving them a simple starting point for further research. A familiar name, local address or clear message can prompt someone to visit a website, make an enquiry or arrange a tour.
Building recognition within the community
For care providers, hospital advertising provides an opportunity to build visibility among a broad and relevant audience, including:
+ Families researching care for a loved one
+ Patients considering their next stage of care
+ Relatives visiting patients
+ Professional and informal carers
+ NHS professionals and healthcare workers
+ People looking for local care and support services
This combination of audiences allows care providers to build recognition within the communities they serve, while reinforcing their presence in an environment associated with care and wellbeing.
Local reach, national scale
Pulse works with organisations of all sizes. For local care providers, hospital advertising can help increase awareness within the communities they serve. For larger care groups, multiple hospital locations can be coordinated as part of a wider regional or national campaign.
This means campaigns can be scaled across different areas while retaining a strong local presence, putting messages in front of relevant audiences.
Why Pulse?
Our team will ensure your message reaches a relevant audience where conversations around health, wellbeing and care are already taking place.
Speak to our team to find out more:
020 7305 5859 | info@pulseoutdoor.com
