Known for generations as the original British pram brand, Silver Cross has entered a new era: innovated for modern family life. They chose Pulse to bring this new message and campaign into highly targeted hospital environments. Situated in maternity units, the location provides the ideal setting for the campaign, advertising their range of nursery products to a receptive audience at a relevant moment.
Running across hospitals across the UK, the campaign introduces Silver Cross to a significant new audience of expectant parents. Utilising a mixture of large format and A1 static posters, as well as our digital screens, the campaign maximises visibility in maternity units.
Reaching parents at a key decision point
We put campaigns in the right areas, at the right time by reaching audiences in the moments they are most receptive to brands. In this case, it’s putting Silver Cross in the heart of maternity units at a time when parents are actively thinking about the products, purchases and decisions that will shape their new family life.
The campaign is reaching expectant parents when considering a Silver Cross pram is not only relevant; it is emotionally connected to one of the most memorable moments for new parents – bringing their baby home. The creative encourages people to imagine themselves beginning life as new parents, outside the hospital and pushing their own Silver Cross pram.
A campaign that stands out
The simple, elegant artwork not only reflects the Silver Cross brand, but provides a peaceful quality to the maternity units it sits within. The addition of a QR code makes it easy for viewers to move directly from thought to action, encouraging them to visit the website and explore the available nursery products. With high dwell times in hospital waiting areas, audiences have more opportunity to scan, browse and engage.
Advertising with Purpose
Every campaign booked with Pulse not only connects messages with highly engaged audiences, but it also directly supports the NHS. With every campaign, a share of the revenue generated by advertising goes directly back into the Trust where it is shown. This creates a unique and meaningful opportunity to give back through advertising, while reaching receptive audiences in the community.
Are you looking to reach a targeted audience?
Talk to us about opportunities across Pulse’s growing NHS hospital network, by phone 020 7305 5859 or email info@pulseoutdoor.com.
