As any expectant mum will know, pregnancy can be an exhausting time! With so much demand on her body, it’s no wonder that lots of sleep, plenty of exercise and a healthy balanced diet is more important than ever. And sometimes, it’s a good idea to have little extra help.

Floradix is a market-leading health supplement, containing organic iron gluconate which is easily absorbed into the body, alongside other essential vitamins, herbal extracts and fruit concentrates. All of which are important for the growing baby and will help give mum a much needed boost.

This campaign – comprising of posters and leaflets – is targeting mums-to-be in hospitals nationally, and will run through until 2022.

If you would like to find out more about how to reach new parents via hospital advertising, please get in touch via info@pulseoutdoor.com or by calling 020 7305 5859.