83% of people said they would pay attention to entertainment adverts within hospitals, YouGov survey reveals.
In today’s fast-paced world, capturing consumer attention can be a challenge. According to our recent YouGov survey conducted in October 2024, 83% of respondents said they would pay attention to advertisements about entertainment, such as movies and events, when in a hospital setting. This finding highlights the unique opportunity the hospital environment offers advertisers.
A captive audience
Hospitals are places where people often have extended periods of downtime, whether in waiting areas or during long visits. This creates an environment where individuals are more likely to engage with content around them, including advertisements.
This is an ideal moment to connect with audiences who are actively seeking a distraction or a source of inspiration for their next leisure activity. Movies, concerts, and events offer a welcomed mental break, making ads promoting them especially resonant in this environment.
A unique environment for advertisers
Hospital settings are a powerful touchpoint to build awareness and drive interest. With 83% of survey respondents confirming their receptiveness to entertainment-related messaging, the potential for engagement is immense. Pulse specialises in a range of formats including large and small format posters, leaflets, digital screens, lift wraps and more, offering plenty of opportunities for exposure as people move around the hospital.
If you’re ready to make an impact, let us help you bring your next campaign to life.
Did you know?
By choosing to advertise with Pulse, you’re also supporting the NHS. A portion of every campaign’s revenue goes directly to the NHS and the specific hospitals where your adverts are displayed. This funding helps hospitals launch projects and initiatives that further benefit the community.
Are you ready to explore advertising options in this unique setting? Get in touch by phone ☎️020 7305 5859 or email ✉️ info@pulseoutdoor.com
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