Marie Curie’s hospital advertising campaign is currently live with messaging to ensure that people affected by terminal illness know they are not alone, and that help, guidance and emotional support is available through the charity when it is needed most.
Bringing support into hospitals
Throughout 37 hospital locations nationwide, their latest campaign places Marie Curie’s support services directly into healthcare environments where patients, families and carers are often facing difficult news, diagnosis and decisions. By being present within hospitals, the charity can connect with people in a setting where information, reassurance and access to support will help and make a difference.
Reaching people at the right moment
The campaign features vibrant posters, digital screen advertising, and informative leaflets positioned throughout departments most strongly associated with terminal illness. Placements are reaching patients and loved ones at key touchpoints during treatment, diagnosis and ongoing care. Central to the campaign messaging is a reminder that nobody has to face terminal illness alone, and that support can be accessed through Marie Curie.
Connecting through community
A key feature of the creative is the inclusion of QR codes on campaign posters and leaflets, allowing people to quickly and easily join Marie Curie’s online community. The digital platform offers a supportive space where patients, carers and families can ask questions and connect with others who understand what they are going through.
Through strategic hospital advertising, Pulse is proud to help Marie Curie ensure that their support is more visible, more accessible and more immediate for thousands of people across the UK.
Click here to access their online community.
To explore advertising across our network, get in touch with our team by phone 020 7305 5859 or email.
