It is always enormously rewarding to be able to facilitate means by which advertisers can reach their target audience with minimal wastage. It’s even more so when the message is so important. Pfizer, the pharmaceutical giant, recently launched a campaign aimed at patients with secondary breast cancer and approached Pulse to help them reach them.
The hospital poster and leaflet campaign directs those diagnosed (and their friends and families) to the Pfizer sponsored website, ‘What’s breast for me?‘. The site provides objective information and support for all concerned at what can be an upsetting and confusing time.
Kelly Smith, Managing Director of Four Health, the agency leading this activity, stated:
“We always use Pulse Outdoor for our disease awareness campaigns. To be able to engage with patients in a targeted environment is key for a successful campaign and outreach”.
The campaign is live across multiple key hospital sites and will run through until 2021.
To find out more about hospital poster advertising opportunities, please get in touch either via firstname.lastname@example.org or by calling 020 7305 5859