6-Sheet and 4-Sheet Posters
These large posters, the type usually seen at bus stops, offer an unmissable way to communicate with patients, visitors and staff. At 1.8m x 1.2m and 1.5m x 1.0m respectively, these formats achieve unbeatable standout in any environment.
Our large posters are available in general, high footfall locations such as main entrances, busy thoroughfares and restaurants, as well as highly targeted clinical areas.
We have started to roll out our D6 panels across our network, which can be positioned both internally and externally. Giving advertisers the option to include motion and animation, these highly visible and premium panels will enhance any campaign.
Advertising will be mixed in with the hospital’s own messaging, delivering a greater share of voice whilst also giving our hospital partners an invaluable communications tool.
A1 posters (84cm x 59cm) offer both high visibility and great flexibility due to their compact size and that they can be installed temporarily. They are ideal both to upweight large format campaigns in key areas, as well as to deliver second-to-none targeting in key clinical waiting areas.
With an average size of 2.1m x 1.3m, lift wraps are Pulse’s largest format. Super-high impact and delivering considerable dwell time (the average wait for a lift is 45 seconds), they offer maximum visibility.
Lift wraps can be bought for a minimum of 6 months and are ideal for both brand-led advertising and sponsorship activity.
Most of Pulse’s 6-sheet, 4-sheet and A1 panels have an adjacent leaflet holder, enabling clients to make best use of their campaign budget by encouraging the audience to take information away with them.
Leaflet holders can each hold around 100 leaflets – A5 or DL – and are free to use. Replenishment can be provided mid-campaign at an additional cost.
The hospital environment is an excellent one in which to convey health related messaging, but some more sensitive issues benefit from a more discreet location, so Pulse has developed an estate of washroom panels to facilitate this.
A3 poster panels are available in washrooms with the highest footfall and campaigns can be gender specific, where relevant.
Phone Charging Units
Not all visits to hospitals are planned (eg. A&E) and may last longer than anticipated, which means that people want to be able to stay in touch with friends and family. Sponsored phone charging units in key locations allow people to do just that. Sponsors not only have a high-profile presence within the hospital, but they are making a real difference by supporting the community at times of stress.
The stands and backboards (if wall mounted) can be fully branded and the digital capability gives clients the ability to display videos and/or slides.
Hospitals provide an excellent opportunity for health-related brands to put their product samples directly into the hands of their target market, with the added bonus of doing so within a trusted environment.
Samples can be distributed from a range of units and positioned both in general high-footfall areas and specific clinical locations.