The hospital environment provides a unique advertising platform ideal for developers seeking to market new homes. With high foot traffic, diverse audiences, and a captive, often emotionally engaged audience, hospitals are prime locations for targeted new-build advertising.
Pulse works with many leading homebuilders including Harron Homes, Persimmon Homes, Square Roots, L&Q Homes, and Sovereign Network Homes, to showcase new developments in various locations across the UK.
Each campaign utilises a variety of formats including free-standing and wall-mounted digital screens, A1 posters, 6-sheet and 4-sheet posters, and leaflets.
Are you a homebuilder considering advertising? Here’s why hospitals are the perfect setting:
- Reach a unique audience of healthcare professionals. Hospitals employ large numbers of staff who are often in the market for housing close to their workplace. Harron Homes are builders of luxury homes across the North Midlands and Yorkshire, and their digital campaign, which is now live across Chesterfield, Doncaster and Nottingham, features messaging promoting their keyworker discount scheme aimed at NHS staff.
- Your target market in one community hub. Many hospital visitors are local, either attending the hospital for outpatient care, or visiting loved ones. When you advertise with Pulse, you can select specific hospital locations close to new developments, guaranteeing you will reach your target audience within the heart of your community.
- Delivering an engaged and relevant audience. Hospitals are often associated with specific life events – births, recoveries and health challenges. Adverts for new homes can therefore be timely and relevant for those seeking a fresh start and looking to upsize or downsize within the local area.
- High footfall and a diverse audience. Hospitals attract a complete cross-section of society in high numbers daily. Adverts therefore reach a broad audience in a single location, and as hospitals serve people from nearby regions, you will maximise your relevance to potential buyers. While waiting for appointments, people have time on their hands – so there’s often plenty of opportunities to discover and explore a dream home.
To find out more about local advertising for your development, get in touch with our team by phone ☎️020 7305 5859 or email ✉️ info@pulseoutdoor.com
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