August saw the launch of another P&G advertising campaign to support their Always Discreet product range within the hospital environment.
We were, of course, delighted to be able to work again with P&G, following previous, positive campaigns this year and last. This campaign not only provided information about their excellent products but also encouraged women to pick up accompanying leaflets and take advantage of the coupons enclosed within; the coupons offered free, full-size packs that could be redeemed at a number of high-street retailers.
The 6-sheet posters were located within and near a variety of clinics in our hospitals, including antenatal, maternity, gynaecology and urology, reaching women with bladder sensitivity problems. The accompanying leaflets enable visitors to take the information home with them and, of course, take advantage of the offer provided at a later time.
Procter & Gamble produce personal and consumer health products for the whole family and has been doing so for nearly two centuries. More specifically, Always first launched in 1983 and focuses on providing feminine hygiene products to girls and women of different ages – their aim being not only to provide comfortable products to a wide audience, but also to empower women to live life to the fullest.
To find out more about some of our other past campaigns get in touch via: firstname.lastname@example.org today.