Independent charity Citizens Advice provides impartial advice to millions of people. The organisation was seeking an opportunity to reach a wide audience for their consumer awareness campaign, which delivers useful advice and guidance to the public on issues such as energy bills and scams.
A poster campaign was launched throughout various hospitals across England and Wales with direct messaging to encourage people to access further information and support.
Posters were placed in high footfall areas of the hospitals including waiting rooms, corridors and close to patient services including ATMs and water coolers.
Paul Heyworth, Account Director, Pulse Outdoor Media commented:
“This impactful campaign has seen us form a great partnership with Citizens Advice. The posters have been highly effective in reaching a wide audience due to their clear, concise message and strategic positioning. It has been fantastic providing this platform for Citizens Advice and we know this campaign will hugely benefit members the public needing support, especially during the colder months.”
For support from Citizens Advice, click here: www.citizensadvice.org.uk/energy
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If you would like to know more about advertising within NHS hospitals, please get in touch with our advertising specialists by email on info@pulseoutdoor.com or by calling 020 7305 5859. Alternatively, contact our team.
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