Campaign Spotlight: Vyne
Client: Vyne
Brief: To promote the Vyne app to a general audience and NHS staff
Campaign duration: 8 weeks
Format: 6 sheet and A1 poster panels, digital screens (D6s), and leaflets
Hospitals are an environment where health-related decisions are made; from patients awaiting care, visitors supporting loved ones, or healthcare professionals providing treatment, people are likely to be receptive to health-related messaging. For Vyne Prescriptions, hospital advertising offered an ideal opportunity to promote their app to the public and NHS staff.
Vyne enables individuals to easily and quickly manage the delivery of continence and stoma prescriptions online in one place. Their campaign artwork, with versions in both English and Welsh text, featured captivating imagery and clear instructions on accessing the app. A range of formats was used, including large and small format posters, digital screens, and leaflets, across 14 hospitals in England and Wales over an eight week period. With strategic positioning that leveraged every medium, the campaign was cohesive and impactful.
To find out more, or to discuss your campaign goals, get in touch by phone ☎️020 7305 5859 or email ✉️ info@pulseoutdoor.com
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