Footwear brand Skechers has launched a targeted hospital advertising campaign to promote its Slip-ins range. By being present in high-footfall healthcare environments, they can reach a wide demographic where it matters most.
Reaching audiences where attention is highest
With thousands of daily visitors, including healthcare professionals, patients, and families, hospital advertising offers a broad and attentive audience. The campaign targets consumers including NHS staff, busy parents, and older individuals – groups that naturally benefit from the hands-free, comfort-first design. In these settings where workers are spending long hours on their feet and hygiene considerations are part of everyday life, these adverts are immediately relevant.
A smart fit for hospitals
Slip-ins are made for convenience and they avoid the need to bend down or touch footwear – an advantage for those where mobility is a consideration, or hygiene is front of mind. This makes messaging particularly appealing in healthcare environments, reinforcing the effectiveness of contextual out-of-home advertising. By placing adverts in hospitals, Skechers can connect directly with consumers experiencing these very challenges.
A multi-format OOH strategy
Pulse Outdoor Media has rolled out the campaign across 16 hospital locations across England and Wales. It combines large-format posters positioned in high-traffic areas for maximum visibility, and takeaway leaflets that encourage deeper engagement.
This dual-format OOH advertising approach ensures both immediate brand impact and sustained interaction, and the leaflets feature QR codes to enable users to browse the collection instantly.
Creative that resonates
By featuring a healthcare professional, Skechers can build connection, while the text highlights the key product benefits. In Wales, bilingual creative ensures accessibility for regional audiences while maintaining consistency.
Rob, Account Director at Pulse Outdoor Media, says: “We’re thrilled to have helped Skechers promote their Slip-ins range across many hospitals. The posters are unmissable and look fantastic. It’s been a real pleasure to see this campaign resonate so naturally in these environments.”
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