Why Pulse Outdoor hospital advertising works

Cardiace poster in hospital out-patients department
Boots poster in hospital neuro dermatology department
Hospital advertising for Macmillan, poster

Hospital advertising reaches the entire audience of patients, visitors, healthcare professionals and staff at a time when they are most receptive to messages relating to health and wellbeing.

We manage both local and national campaigns, increasing advertisers’ credibility through strategic positioning within the NHS environment.

A range of formats offers flexibility, and includes posters, digital screens, washroom panels, lift wraps and leaflets.

The NHS handles over 100 million outpatient appointments and cares for 16 million inpatients every year. For every one of these patients, there are carers, family and friends. The NHS is also the largest employer in Europe with over 1.3 million employees.

At any given time, the footfall within a hospital may rival that of a small town.

Not only do we deliver the general healthcare audience but we can further define that audience through our targeted clinic packs such as Maternity, Skincare, Cardiology and Oncology.

Pulse panels offer what most other opportunities cannot; access to audiences with time on their hands. Over 90% of out-patient visits last for 30 minutes or more.

Most of our panels also have leaflet holders alongside, and the extended dwelltime encourages a very high uptake.

Advertisers using Pulse have gained credibility via the implicit endorsement associated with this environment.

Every advertiser makes a significant financial contribution to the NHS. In addition to above-the-line hospital advertising, we also work closely with the hospitals to create bespoke branding and sponsorship platforms.

Contact our experts

To find out how we can help with your campaign, get in touch with our team by phone 020 7305 5859 or email info@pulseoutdoor.com.

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