The Royal National Institute of Blind People (RNIB) is one of the UK’s leading sight loss charities and the largest community of blind and partially sighted people. Every day in the UK 250 people begin to lose their sight, which can be a terrifying and isolating experience. The RNIB plays a crucial role in supporting everyone with limited vision, offering both practical and emotional support, and campaigning to create a society where there are no barriers to to people with sight loss.

This campaign, the RNIB’s first with Pulse, made excellent use our  flexible A1 panels. We created a bespoke campaign targeting ophthalmology clinics with our biggest eye departments.

If you would like to know more about how you, too, can target specific clinical areas within NHS hospitals, please contact us via or call 020 7305 5859.