Campaign Spotlight: Citizens Advice
A newly launched Citizens Advice poster campaign raises awareness about claiming Universal Credit and aims to address the gap in knowledge and accessibility by encouraging people to seek help. The four-week campaign was rolled out across hospitals in England to promote their Help to Claim service, which supports those in need of financial assistance who require help navigating the Universal Credit system.
Eye-catching posters have been placed in key areas of busy hospitals, enabling the charity to reach a wide audience and complete cross-section of society. Artwork features simple, clear language and graphics to encourage people to find out more by phone, or through a QR code link to the charity’s website to access more information.
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