As the new school year approaches, families across the UK are turning their attention to an important decision: choosing the right education pathway for their child.
Now is an ideal time for schools, colleges, and universities to build awareness of upcoming open days, admissions deadlines and application processes for the next academic year.
Pulse is proud to help independent schools and higher education providers across the UK connect with vast and relevant audiences in trusted NHS hospital environments, putting important information in front of families when they have time to engage.
Reaching the right people, at the right time
Standing out during the busy admissions period can be challenging and we work with education providers and schools to:
+ Promote open days and events to families within their local community.
+ Highlight key admissions dates, deadlines and application information.
+ Build awareness of values, ethos and unique opportunities.
+ Reach parents, carers and grandparents, as well as NHS professionals.
Why the hospital setting?
When families are considering their child’s future, trust, visibility and accessibility matter. Pulse places campaigns in a setting that is already part of everyday community life. Hospitals are visited by families, grandparents and NHS professionals every day, creating an opportunity to reach a broad and relevant audience in a trusted environment.
Our recent YouGov survey* found that 85% of people think sharing community messages in hospitals is a good idea. One of the key reasons is the opportunity people have to take their time and engage with what they see.
As one respondent explained, hospital advertising is “more likely to be viewed than street advertising”, because people in hospitals are often waiting and have more time to notice and read messages.
Advertising with purpose
Every advert placed across our network generates revenue that goes directly back into the NHS hospitals where it appears, helping to support services, facilities and patient care. Our advertising is carefully approved in partnership with NHS Trusts, giving schools and higher education providers the opportunity to communicate in a credible, trusted environment while supporting the hospitals at the heart of their local communities.
Start planning your next campaign
From promoting autumn open days to raising awareness of admissions deadlines, Pulse can help you reach a wide, local audience at a time when families are actively thinking about education.
To explore cost-effective ways to promote your school, speak to our team on 020 7305 5859 or email info@pulseoutdoor.co.uk.
*All figures are from YouGov Plc. The total sample size was 2,003 adults. Fieldwork was undertaken between 27th – 28th July 2025. The survey was carried out online. The figures have been weighted and are representative of all GB adults (aged 18+).
