Friday 17th November 2023 is World Prematurity Day, a global movement to raise awareness of the impact a premature birth can have on infants and their families. It is an opportunity to reflect on the progress made in neonatal care and shine a light on the persistent need for understanding and support.
For more than 20 years, Pampers have designed the tiniest nappies especially for premature babies. Their Preemie Protection Nappies protect delicate skin as it continues to develop. Pampers donate and supply these nappies free of charge to hospitals throughout the UK.
Pulse Outdoor Media has an ongoing partnership with Pampers, and we are proud to help raise awareness of their Preemie Nappies. For several years, we have worked together on a bold and bright lift wrap campaign which can be found in hospital neonatal units across the country.
The campaign, which has been warmly received by our hospital partners and the public, reminds parents they can pick up these special nappies for free at any Asda pharmacy, or they can be ordered online and delivered directly.
You can find out more about Pampers’ support for premature babies here.
If you would like to know more about advertising within NHS hospitals, please get in touch with our advertising specialists by email on info@pulseoutdoor.com or by calling 020 7305 5859. Alternatively, contact our team.
