What if you could find your perfect new home while at work?
Southern Housing is making this a reality with their strategically placed campaign for Wharf Twenty One, a collection of stylish new apartments in Shoreham, ideally located for NHS staff across Sussex.
To connect with the local community and reach the right audience, Southern Housing chose hospital advertising to deliver a standout campaign across three Sussex hospitals, each within easy reach of the new development.
The campaign’s creative highlights the Shared Ownership scheme, showcasing how home ownership can be accessible and right on the doorstep.
Strategic placements included:
+ Large-format posters in high-traffic areas.
+ A1 panels and leaflets in key hospital locations.
+ D6 digital screens with rotating creative.
Hospitals provide the perfect setting
By choosing the hospital environment, their message reaches a wide audience from across Sussex, as well as NHS staff who often spend long hours on-site.
Unlike traditional outdoor media, hospital advertising offers:
+ Guaranteed relevance: messaging directly reaches local people and healthcare professionals.
+ Extended dwell time: long waiting times and repeated exposure as staff and visitors move throughout the hospital.
+ Authentic connection: communications placed within this trusted, local environment feel personal and genuine.
Find out more
Can we help you reach the local community where your advert will really resonate? Contact our team by phone 020 7305 5859 or email info@pulseoutdoor.com.
