Connecting with residents is one of the biggest challenges facing local authorities today. We work with councils across the UK to help deliver vital information, community campaigns and public service messages directly to residents through hospital advertising – one of the most trusted and effective forms of local advertising available.
Reaching the whole community in one place
Hospitals are unique environments. Unlike most advertising locations, they reach a true cross-section of the community every day. Patients, visitors, carers, families, NHS staff and volunteers all pass through hospital environments, representing all ages, cultures, and backgrounds.
This makes hospital advertising one of the few channels that genuinely reaches the whole of your community. From working families and young people to older residents and vulnerable individuals, no other local platform offers this level of coverage and diversity.
Long dwell times and high engagement
Hospitals provide an unusually valuable opportunity for message retention thanks to long dwell times. Clinics, waiting areas, and outpatient departments give audiences the time and space to engage with information properly, not just a glance when passing by. Rather than competing with noise and distraction, your messages are placed in reflective settings where people naturally absorb what they see. Campaigns are therefore not only noticed but remembered.
Supporting vulnerable groups and those who care for them
Hospitals bring together the community, including vulnerable residents, carers and family members who are directly engaged in the wellbeing of others. These are people who actively seek information, including support services and guidance. Advertising within hospitals provides councils with a powerful route to reach those who are most likely to benefit from advice and support.
With more time on their hands while waiting or visiting, hospital audiences are highly receptive to messages that can improve their lives or the lives of those they care for.
Delivering local impact
Pulse supports councils to deliver campaigns across towns, cities and regions throughout the UK. Our network enables regional targeting, allowing councils to share messages at scale in many locations or focus on specific areas where they are most needed.
Whether your priority is awareness, behaviour change, service take-up or community engagement, our approach ensures your message lands in the right place, at the right time, with the right audience.
Trusted by councils across the UK
We’re already working with many councils throughout the UK, helping to deliver effective local advertising campaigns that drive real results.
From large and small format posters, to leaflets, digital screens and discreet washroom advertising, we offer a wide range of flexible formats to help strengthen connection with local communities.
If you’re looking for a way to improve reach and boost engagement, contact our team to by phone: 020 7305 5859 or email: info@pulseoutdoor.com
