When it comes to promoting new homes and Help to Buy initiatives, the hospital environment offers a unique platform for developers. With consistently high footfall, a diverse cross-section of local residents, and thousands of NHS professionals on-site every day, hospitals provide excellent opportunities to showcase new developments.
Pulse supports leading homebuilders across the UK to deliver targeted, high-impact advertising within hospitals that drives awareness and promotes schemes to prospective buyers.
From digital screens to large and small-format posters, to leaflets and lift wraps, our campaigns bring new developments directly into the daily journeys of healthcare staff, patients, and visitors.
Why hospitals are the perfect setting for developers
+ Reaching NHS workers with Help to Buy and keyworker initiatives
Hospitals have large communities of healthcare professionals, many of whom are actively seeking homes close to work, and are often eligible for Help to Buy or keyworker support schemes. We work closely with developers to help them promote these initiatives directly to NHS audiences.
+ Your target market, all in one place with local and national reach
Hospitals are community hubs. Most visitors are local, attending outpatient appointments, supporting family, or undergoing routine care. By choosing hospital sites near your development, you ensure your message is placed directly in front of the people most likely to buy locally.
For developers seeking wider reach, national-scale campaigns across multiple hospitals deliver consistent messaging to regional audiences – ideal for multi-site developments or promoting Help to Buy schemes nationwide.
+ A highly engaged audience with time to respond
Hospitals are environments where people slow down while waiting for appointments, taking breaks, or spending time with loved ones. People have time to read, absorb, scan QR codes, and take action. For new-home advertising, this is invaluable: an audience ready to explore possibilities, with time to think about a move.
+ Life moments that align with decision-making
Hospitals are linked to major life events, including births, new diagnoses, recoveries, and family milestones. These moments often spark decisions about moving home, upsizing, downsizing, or securing a long-term base near work. Advertising in this setting means your brand meets people at precisely the point when they may be considering life changes and a fresh start.
+ High footfall and broad demographic diversity
From staff and students to patients and visitors, hospitals attract thousands of people every day from all backgrounds and age groups. This creates exceptional reach for developers looking to build awareness across entire communities. And because hospitals serve large local catchment areas, advertising remains geographically relevant, ensuring campaigns resonate with potential buyers living or working nearby.
Reaching people in the place that matters most
Whether you’re a national homebuilder launching a large-scale marketing push or a local developer looking to connect with specific communities, hospital advertising offers unique visibility and engagement.
Get in touch
To find out more about how we can help you connect with your target audience, contact our team by phone 020 7305 5859 or email info@pulseoutdoor.com.
