With Foster Care Fortnight taking place from Monday 11th May to Sunday 24th May 2026, local authorities across the UK are preparing campaigns to connect with prospective foster carers.
Led nationally by The Fostering Network, the 2026 theme, “This is Fostering”, will spotlight everyday experiences, highlight the pressures faced by carers, and advocate for change. For councils, it’s a powerful opportunity to raise awareness, drive enquiries and strengthen local support networks.
A unique community-focused environment
When it comes to reaching the right people in the right mindset, few environments compare to hospitals. They bring together a complete cross-section of society in one trusted setting, including:
+ Families supporting loved ones.
+ Parents and grandparents.
+ Individuals attending outpatient appointments.
+ Carers accompanying relatives.
+ NHS professionals and support staff.
+ Contractors and volunteers.
This diverse audience includes couples, single adults, professionals, shift workers, and retirees – all potential foster carers.
Crucially, hospitals are places of care, and visitors and staff are already in a mindset centred on compassion, support and wellbeing. In this environment, fostering messages resonate more deeply and authentically.
Captive audiences in a trusted setting
Out-of-home advertising within hospitals, including posters and digital screens, offers sustained visibility in busy areas such as waiting rooms, corridors, cafes and staff rooms. Advertising benefits from extended dwell time and messages are seen repeatedly as people move throughout the hospital, reinforcing awareness and encouraging action.
With messages around fostering, repetition is essential, and many people consider fostering for months, sometimes years, before enquiring. Consistent presence in a trusted environment keeps fostering front of mind.
Hospitals are universally recognised as trusted public spaces, and campaigns placed within them benefit from that association. When councils advertise with Pulse, they position themselves as visible, accessible and embedded in the heart of the community.
Supporting councils throughout the UK
Pulse Outdoor Media works with councils throughout the UK to deliver hospital advertising campaigns tailored to local authority objectives. Our advertisers benefit from:
+ Flexible campaign durations aligned to key awareness periods.
+ Strategically positioned posters with adjacent leaflet holders.
+ Dynamic digital screens with quick creative turnaround.
+ Location planning that maximises community reach.
Our experienced team ensures campaigns connect with families, carers and professionals within the environment they move through daily.
An opportunity ahead of Foster Care Fortnight
With Foster Care Fortnight fast approaching, now is the time to secure high-impact hospital locations. To explore how we can support your strategy, get in touch with our team by phone 020 7305 5859 or email info@pulseoutdoor.co.uk and request a media pack.
