The University of Chester launched a campaign with Pulse Outdoor Media to promote nursing courses within NHS hospitals. Strategic positioning encouraged the public and NHS staff to take the next step into a rewarding career. Four local hospitals were selected, and prominent posters were displayed in key areas. Leaflets were also used as a takeaway with more information.

The campaign maximised visibility while building trust and driving registrations for the open day with a useful QR code.

Breast Cancer Now has been working with Pulse Outdoor Media since 2001, using trusted hospital advertising locations across the UK to place its message at the very heart of healthcare. By targeting high-footfall hospital areas and specialist settings such as breast clinics, oncology departments, and breast screening centres, the charity can reach a highly relevant, health-focused audience at moments when people are most in need of advice, guidance, and emotional support.

A comprehensive mix of out-of-home media formats is used, including large and small format posters, leaflets, lift wraps, washroom posters, and digital screens, ensuring consistent visibility and message reinforcement. Through Pulse hospital media, Breast Cancer Now can effectively build awareness, trust, and engagement with patients, visitors, and healthcare professionals across the UK.

Pampers advertising with Pulse Outdoor Media delivers a powerful nationwide campaign promoting free preemie nappies for newborns, reaching people at a key moment. By placing messages directly within antenatal and maternity units, Pampers connects with a highly relevant audience in a trusted NHS environment, supporting parents at the very start of their journey.

Through targeted placements in this unique environment, Pampers can engage families at a moment of care, providing reassurance, practical support and essential products when they are needed most.

Johnson’s Baby advertising with Pulse Outdoor Media enables a nationwide campaign showcasing products that are gentle, caring and specially designed for newborn skin. Displayed across multiple high-footfall locations including antenatal and maternity departments, the campaign reaches parents at a moment of trust and care, using eye-catching artwork to build reassurance and brand affinity.

By engaging a highly relevant audience in a trusted NHS environment, Johnson’s Baby connects with new parents when they are most receptive, supporting families across the UK from the very first days of their baby’s life.