Project Description

Pampers advertising with Pulse Outdoor Media delivers a powerful nationwide campaign promoting free preemie nappies for newborns, reaching people at a key moment. By placing messages directly within antenatal and maternity units, Pampers connects with a highly relevant audience in a trusted NHS environment, supporting parents at the very start of their journey.

Through targeted placements in this unique environment, Pampers can engage families at a moment of care, providing reassurance, practical support and essential products when they are needed most.