Floradix has been working with Pulse since 2021 to deliver targeted hospital advertising campaigns that reach people where it matters most, when health is top of mind. By promoting its liquid vitamins and supplements, Floradix connects with audiences seeking natural health support, with a particular focus on women during pregnancy.

Alongside general areas, carefully selected antenatal clinics and maternity departments provide a trusted healthcare environment where messages around iron deficiency, pregnancy supplements, and wellbeing resonate strongly. Using a combination of digital screens and posters, the campaigns benefits from high dwell time and credibility, positioning Floradix as a reliable choice for nutritional support in pregnancy and everyday health.

Boots, the UK’s leading health and beauty retailer, has used Pulse Outdoor Media to reach a highly health-focused hospital audience through targeted out-of-home advertising. For a number of years, Boots has promoted its pharmacy and prescription services using a combination of posters and digital screens positioned in hospitals across multiple locations throughout the UK.

This strategic hospital advertising approach allows Boots to connect with patients, visitors, and healthcare professionals at moments when health and wellbeing are top of mind, and audiences are engaged in their health journey.

Macmillan advertising with Pulse Outdoor Media delivers meaningful messages of support, care and reassurance to people at a moment when it matters most – often at the point of diagnosis. Displayed across specialist oncology departments and high-footfall general hospital areas, campaigns reach patients, families and carers within a trusted NHS environment. Macmillan connects with audiences throughout the UK at a time of vulnerability, ensuring vital information and support services are visible when people are most receptive to help.

“Macmillan has a year round presence advertising in hospitals. We find this an invaluable way of reaching our target audience of people affected by cancer to let them know about the support that Macmillan offers.”

Helena Wade, Macmillan Cancer Support

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