Project Description

Johnson’s Baby advertising with Pulse Outdoor Media enables a nationwide campaign showcasing products that are gentle, caring and specially designed for newborn skin. Displayed across multiple high-footfall locations including antenatal and maternity departments, the campaign reaches parents at a moment of trust and care, using eye-catching artwork to build reassurance and brand affinity.

By engaging a highly relevant audience in a trusted NHS environment, Johnson’s Baby connects with new parents when they are most receptive, supporting families across the UK from the very first days of their baby’s life.