My Expert Midwife launched a targeted campaign through Pulse Outdoor Media across 45 hospitals in England and Wales, placing eye-catching creative within antenatal and maternity departments.

Created and approved by midwives, My Expert Midwife is an award-winning skincare brand that supports mothers throughout pregnancy, postpartum recovery, and early parenthood.

Strategic placements included:

• Large-format posters in antenatal waiting areas.
• A1 panels within specialist maternity departments.
• D6 digital screens with rotating creative.

Every placement was selected to engage parents […]

Hospitals may not seem like the most obvious place for advertising, but poster campaigns in healthcare settings consistently deliver results. They are trusted, highly visible, and reach an audience that few other environments can match. For both local businesses and nationally recognised brands, hospital poster advertising offers a unique and powerful way to connect with people.

Hospital advertising gets a highly attentive audience

Hospitals are busy, but they are also full of waiting areas. Patients, visitors, and […]

A new YouGov survey conducted by Pulse* has revealed overwhelming public support for hospitals being used as spaces for community messaging. When asked if it’s a good or bad idea for councils, the police, and similar public bodies to display advertising in hospitals to promote messages around public health, safety, or community wellbeing, 85% of respondents thought it was a good idea.

The survey found that public support is strong across a range of campaigns. 90% […]

We believe that advertising can, and should, do more.

When you advertise with Pulse, you’re not just sharing your message, you’re helping to make a positive difference where it matters most.

+ Every campaign gives back to the NHS, helping fund projects that support staff, enhance patient care, and improve hospital experiences.

+ Your advert reaches people in a trusted space, delivering meaningful messages that help, inspire action, and resonate.

Do you […]