UK Healthcare Advertising: What do the figures reveal?

“82% of people agree they are more likely to engage with information about health & well-being when in a healthcare environment”

Although most people in a hospital at any one time aren’t patients, the simple fact that they are in a health-related environment means that they will engage with the messaging round […]

The majority of follow-up outpatient appointments take place every 3-6 months. With this in mind, we highly recommend that when planning hospital advertising campaigns, it is worth considering a longer duration to maximise reach.

It can be a common misconception that the hospital audience comprises ‘old, sick people’, but this isn’t the case. Advertising will reach patients, visitors, companions, staff, volunteers and students – of all ages.