Macmillan has a year round presence advertising in hospitals. We find this an invaluable way of reaching our target audience of people affected by cancer to let them know about the support that Macmillan offers

Helena Wade : Macmillan Cancer Support

Raising patient awareness of the charity as an authoritative source of cancer information as well as its clinical research activities.

Messaging in busy, high footfall areas to reach oncology patients along with their support network of family and friends.