Macmillan advertising with Pulse Outdoor Media delivers meaningful messages of support, care and reassurance to people at a moment when it matters most – often at the point of diagnosis. Displayed across specialist oncology departments and high-footfall general hospital areas, campaigns reach patients, families and carers within a trusted NHS environment. Macmillan connects with audiences throughout the UK at a time of vulnerability, ensuring vital information and support services are visible when people are most receptive to help.

“Macmillan has a year round presence advertising in hospitals. We find this an invaluable way of reaching our target audience of people affected by cancer to let them know about the support that Macmillan offers.”

Helena Wade, Macmillan Cancer Support