Reaching out to the vulnerable and troubled in an environment regarded as both safe and sympathetic.

Focused in key geographical areas across the UK, incorporating use of 6-sheet posters in high footfall areas and A2 posters in A&E.

Generating involvement in the hugely popular annual national event.

Coverage across all hospital areas including the uniquely relevant micro environment of the hospital restaurant.

Macmillan has a year round presence advertising in hospitals. We find this an invaluable way of reaching our target audience of people affected by cancer to let them know about the support that Macmillan offers

Helena Wade : Macmillan Cancer Support

Raising patient awareness of the charity as an authoritative source of cancer information as well as its clinical research activities.

Messaging in busy, high footfall areas to reach oncology patients along with their support network of family and friends.

Raising awareness of services available to war veterans with sight loss.

Utilising high footfall areas within hospitals to reach all affected veterans along with their support network of families and friends.