British Heart Foundation healthcare advertising


Initial test campaign booked for 6 weeks in Cardiology clinics with 15,000 leaflets taken.

  • 50% of the hospital audience recall seeing the BHF poster
  • 85% felt the BHF advert was appropriate to advertise in a hospital
  • 43% believed the advert makes you more aware of your heart health
  • 50% said that the poster was noticeable
  • 46% said that the poster was educational
  • 69% would be likely or very likely to pick up a leaflet in a hospital

Subsequent campaigns utilised both Cardiology and Main Entrances.

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