Project Description

Boots, the UK’s leading health and beauty retailer, has used Pulse Outdoor Media to reach a highly health-focused hospital audience through targeted out-of-home advertising. For a number of years, Boots has promoted its pharmacy and prescription services using a combination of posters and digital screens positioned in hospitals across multiple locations throughout the UK.

This strategic hospital advertising approach allows Boots to connect with patients, visitors, and healthcare professionals at moments when health and wellbeing are top of mind, and audiences are engaged in their health journey.