King Edward’s School, Bath
King Edward’s School, Bath aimed to raise awareness and drive registrations for its Open Evening events by engaging a local audience. The goal was to reach visitors and NHS staff from the Bath community, particularly parents actively considering school choices. The campaign needed to be visible and provide an easy call to action to encourage an immediate response.
Objectives
Awareness
Increase knowledge about upcoming Open Evening events.
Support
Encourage people to register their interest in attending events.
Targeting
Connect with individuals, including patients, visitors, and healthcare professionals.
Strategy and delivery
Pulse Outdoor Media supported King Edward's School, Bath to deliver a high-impact campaign, leveraging a prominent poster placement in their local community hospital, located within three miles of the school.
Location
Pulse Outdoor Media delivered a high-impact large-format advertising panel located at the main entrance of the Royal United Hospital (RUH) Bath, one of the city’s busiest community hubs. This ensured consistent exposure to thousands of local people each week, including parents, healthcare staff, and general visitors.
Artwork
Two creative variations were used sequentially to engage different audiences and reinforce messaging. The first featured inspiring imagery of students on an outdoor adventure, with the message “The more you explore, the more you discover”. The second advert used bold, colourful text and a clear call to action, directing viewers to register for the Open Evening events. Both used prominent QR codes to encourage instant access to the registration page.
Timeframe
Campaigns have run throughout 2024 and 2025 to coincide with promoting key Open Evening events.
Formats
A single large format poster remained in place throughout the key awareness window, delivering a sustained and highly visible presence.
“We were proud to support King Edward’s School, Bath in reaching people at the heart of the local community with this campaign. Advertising in trusted environments like the Royal United Hospital delivers a unique opportunity for local organisations, and it was fantastic to see their creative and engaging artwork come to life. It’s a great example of how schools can connect meaningfully with parents, families, and the wider community.”
Rob Williams, Account Director, Pulse Outdoor Media
Summary
King Edward’s School, Bath’s campaign demonstrates the effectiveness of hospital-based advertising to reach a highly engaged and local audience. By combining a strategic location at the Royal United Hospital with inspiring, creative artwork and a clear call to action, the school has made an impact while reaching a wide demographic where it matters most.
