Why Pulse Outdoor hospital advertising works
The benefits of poster advertising are that they reach the entire hospital audience of patients, visitors and staff, all at a time when they are most receptive to messages relating to health and wellbeing.
We manage both local and national campaigns, increasing advertisers’ credibility through strategic positioning within the NHS environment.
The NHS handles over 86 million outpatient appointments and cares for 17 million inpatients every year. For every one of these patients, there are carers, family and friends. The NHS is also the largest employer in Europe with over 1.7 million employees.
At any given time, the footfall within a hospital may rival that of a small town.
Not only do we deliver the general healthcare audience but we can further define that audience through our targeted clinic packs such as Maternity, Skincare, Heart and Oncology.
Pulse panels offer what most other opportunities cannot; access to audiences with time on their hands. Over 90% of out-patient visits last for 30 minutes or more.
Most of our panels also have leaflet holders alongside, and the extended dwelltime encourages a very high uptake.
Advertisers using Pulse have gained credibility via the implicit endorsement associated with this environment.
Every advertiser makes a significant financial contribution to the NHS. In addition to above-the-line hospital advertising, we also work closely with the hospitals to create bespoke branding and sponsorship platforms.