Raising awareness of services available to war veterans with sight loss.
Utilising high footfall areas within hospitals to reach all affected veterans along with their support network of families and friends.
Initial test campaign booked for 6 weeks in Cardiology clinics with 15,000 leaflets taken.
Subsequent campaigns utilised both Cardiology and Main Entrances.
Raising patient awareness of the charity as an authoritative source of cancer information as well as its clinical research activities.
Messaging in busy, high footfall areas to reach oncology patients along with their support network of family and friends.
Macmillan has a year round presence advertising in hospitals. We find this an invaluable way of reaching our target audience of people affected by cancer to let them know about the support that Macmillan offers
Helena Wade : Macmillan Cancer Support