Promotion of Cardioace as a useful supplement in maintaining heart health.
Use of Cardiology clinic waiting areas and busy thoroughfares.
Targeting cardiology clinics
Annual campaign in Cardiology clinic waiting areas
There are very few opportunities to target cholesterol sufferers when they are actively thinking about their health… ICE (Aevolve’s own communications research) has shown that these environments provide higher engagement amongst Healthy Alternatives, with the messaging having a stronger impact than some other types of media. To this extent, we have just signed another year’s activity. The client and Carat believe that tactical opportunities such as this are not to be missed as we fully appreciate the value that presence within this brings to a brand such as Benecol.
Initial test campaign booked for 6 weeks in Cardiology clinics with 15,000 leaflets taken.
Subsequent campaigns utilised both Cardiology and Main Entrances.