Campaign booked for 6 months – Maternity – 59,786 leaflets taken.
Proven sales uplift of Comfort in retail outlets local to the hospitals it was advertised in.
- 75% felt that the poster was appropriate to advertise in Maternity
- 60% are likely to consider buying Comfort after seeing the advert
- 90% of those who saw a Comfort poster recalled seeing it in a hospital
- 78% of those who saw a poster in Maternity recall the Comfort poster
- 46% of those who took a Comfort leaflet redeemed the coupon inside to purchase the product; figures were verified by barcoded coupons