Initial test campaign booked for 6 weeks in Cardiology clinics with 15,000 leaflets taken.
- 50% of the hospital audience recall seeing the BHF poster
- 85% felt the BHF advert was appropriate to advertise in a hospital
- 43% believed the advert makes you more aware of your heart health
- 50% said that the poster was noticeable
- 46% said that the poster was educational
- 69% would be likely or very likely to pick up a leaflet in a hospital
Subsequent campaigns utilised both Cardiology and Main Entrances.