May has seen the launch of our first advertisement campaign for P&G’s Always Discreet – and also our first to include hospital washroom panels. The campaign, which runs in conjunction with LloydsPharmacy, will encourage women to pick up a free sample pack from the whole product range in local branches of the pharmacy chain.

The activity will deliver a variety of touchpoints: 6 sheet posters are unmissable in areas of high female footfall and long dwelltime; A3 washroom panels offer a more personal interaction; and leaflets enable visitors to take the message home and engage at a later time to suit them.