The high street food retailer is this month showing its support for all NHS staff and the emergency services by offering a 10% discount to all throughout July. Pulse is delighted to be able to help push this year’s Iceland Christmas Campaign out and in doing so, promote this offer to the 175,000 NHS employees working across our hospital estate. The campaign, which launched this week, comprises a mix of high impact 6-sheet posters and supporting leaflets, all located in areas of very high footfall.

Given that the NHS is this month – on Thursday 5th July – celebrating its 70th anniversary, this offer and campaign is a timely ‘thank you’ to all the amazing people who keep us healthy and safe.

Pulse is currently developing lots more formats to target NHS staff, and we look forward to more opportunities to help support and celebrate them.

More information about the campaign can be found here: