6 sheet posters, the type usually seen at bus stops, offer an unmissable way to communicate with hospital staff and visitors. At 1.8m x 1.2m these formats achieve unbeatable standout in any environment.
Pulse 6 sheets are available in general, high footfall locations such as main entrances, as well as highly targeted clinical areas.
In 2016, 20.5m people attended A&E departments in NHS hospitals across the UK. Many others visited urgent care and minor injury units. With an average dwelltime of 4 hours, these waiting areas present advertisers with an ideal opportunity to communicate their message.
These A2 poster panels sit in addition to the regular Pulse estate and can be bought independently or to complement a 6 sheet campaign.
Most Pulse 6 sheet and A2 panels have an adjacent leaflet holder, enabling clients to make best use of their campaign budget by encouraging the audience to take information away with them.
Leaflet holders can each hold around 100 leaflets – A5 or DL – and are free to use. Replenishment can be provided mid-campaign at an additional cost.
The hospital environment is an excellent one in which to convey health related messaging, but some more sensitive issues benefit from a more discreet location, so Pulse has recently introduced washroom panels across the majority of the estate.
A3 poster panels are available in washrooms with the highest footfall and campaigns can be gender specific, where relevant.
Mobile Phone Charging Units
Not all visits to hospitals are planned (eg. A&E) and many last longer than anticipated, which means that people need to ensure they can stay in touch with friends and family. Sponsored mobile phone units in key locations relieves any worry that visitors may have, as well as freeing staff of queries as to where phones may be charged.
The units can be fully branded and the digital capability offers clients the facility of showing up to 5 slides or 2 short videos, as well as enabling data collection.
Hospitals provide an excellent opportunity for health-related brands to put their product samples directly into the hands of their target market, with the added bonus of doing so within a trusted environment.
Samples can be distributed from a range of units and positioned both in general high-footfall areas and specific clinical locations.