Formats 2017-08-25T15:55:10+00:00

Formats

British Heart Foundation 6-sheet poster advertising in hospitals

6 sheet posters

6 sheet posters, the type usually seen at bus stops, offer an unmissable way to communicate with hospital staff and visitors. At 1.8m x 1.2m they achieve unbeatable standout in any environment.

Pulse 6 sheets are available in general, high footfall locations such as main entrances, as well as highly targeted clinical areas.

Grantham A&E hospital advertising - Samaritans

A&E posters

In 2016, 20.5m people attended A&E departments in NHS hospitals across the UK. Many others visited urgent care and minor injury units. With an average dwelltime of 4 hours, these waiting areas present advertisers with an ideal opportunity to communicate their message.

These A2 poster panels sit in addition to the regular Pulse estate and can be bought independently or to complement a 6 sheet campaign.

Macmillan poster advertising to patients with leaflet dispenser

Leaflets

Most Pulse 6 sheet and A2 panels have an adjacent leaflet holder, enabling clients to make best use of their campaign budget by encouraging the audience to take information away with them.

Leaflet holders can each hold around 100 leaflets – A5 or DL – and are free to use. Replenishment can be provided mid-campaign at an additional cost.

Washroom advertising in hospitals

Washroom panels

The hospital environment is an excellent one in which to convey health related messaging, but some more sensitive issues benefit from a more discreet location, so Pulse has recently introduced washroom panels across the majority of the estate.

A3 poster panels are available in washrooms with the highest footfall and campaigns can be gender specific, where relevant.

Halton Hospital charging unit - hospital media

Phone charging units

Not all visits to hospitals are planned (eg. A&E) and many last longer than anticipated, which means that people need to ensure they can stay in touch with friends and family. Sponsored mobile phone units in key locations relieves any worry that visitors may have, as well as freeing staff of queries as to where phones may be charged.

The units can be fully branded and the digital capability offers clients the facility of showing up to 5 slides or 2 short videos, as well as enabling data collection.