82% of people agree they are more likely to engage with information about health & wellbeing when in a healthcare environment

82% of people agree they are more likely to engage with information about health & wellbeing when in a healthcare environment

Although most people in a hospital at any one time aren’t patients, the simple fact that they are in a health-related environment […]

By |2018-03-16T10:01:49+00:00March 16th, 2018|coverage|Comments Off on 82% of people agree they are more likely to engage with information about health & wellbeing when in a healthcare environment

47% of people in a hospital visit less frequently than once a month

The majority of follow-up outpatient appointments take place every 3-6 months. When planning a hospital advertising campaign, it’s worth considering a longer duration to maximise reach.

By |2018-03-16T09:39:46+00:00March 16th, 2018|coverage|Comments Off on 47% of people in a hospital visit less frequently than once a month

Nearly half of people in a hospital aren’t patients

It can be a common misconception that the hospital audience comprises ‘old, sick people’, but this isn’t the case. Advertising will reach patients, visitors, companions, staff, volunteers and students – of all ages.

By |2018-03-16T09:34:59+00:00March 16th, 2018|coverage|Comments Off on Nearly half of people in a hospital aren’t patients